After the success of 25hours Hotel Bikini Berlin, Werner Aisslinger has realized another venue for the brand, this time in Zurich. The German designer shares his vision for the future of hospitality with us.
Werner Aisslinger’s 25hours Hotel Bikini Berlin was about creating a destination – not just for guests, but for locals as well – instead of a place to simply spend the night. ‘It was quite out there at the time, and it led to a lot of jobs: shopping malls in Hong Kong, hotels in Taiwan. We started to become more international,’ says the designer.
Accor also picked up on Aisslinger’s hospitality smarts; he now does concept projects and acts as a consultant for the hotel group. ‘It’s interesting to be involved in the visionary phase of a project rather than doing only this or that hotel. We’re addressing how hotels adapt to the future.’