What’s Driving The Rise of The Nomad Class?

From four jobs a career to four jobs a day: PSFK's Piers Fawkes explores the untethered life

This era of radical disruption will drive a new way to live, work and play, whether we’d like to embrace it or not.

One of the critical drivers powering the rise of the nomad will be the companies they work for. Major companies (and currently the largest employers) are already attempting to transform the way they operate and therefore avoid being sidelined. As corporations evolve into shape-shifters that adapt to the variability of the marketplace, they will seek a new set of tools and systems, new workplace formats and, ultimately, a new relationship with the people who work for them.

The notion of a full-time job will become as antiquated as the idea of a one-company-career. Workers will operate in a freelance, part-time, and remote manner. This fractionalized employment will be at first a choice and then a necessity as the economy adjusts to constant revolution in the market place.

A growing cross-generational tribe of educated, influential and affluent professionals are striving to lead the untethered life. For them, concepts like borders, time zones and office spaces can be ignored with a connected ecosystem of tools and services that help them live, work and play in a way that may seem extreme to many of us today — but this way will surely become a norm for a larger and larger group of professionals in the next few years. The trends that help us envision how the world will adapt to a nomad lifestyle include:

  • Turn-Key Comforts
  • Portable Productivity
  • Remote Collaboration
  • Entrepreneurial Escapes
  • Instant-Access Communities
  • Boundless Assistants

It’s time for us all to adopt and adapt to the ‘anytime, anywhere, anyhow’ lifestyle. A new report from my team at PSFK Labs describes a road to opportunity for both the worker, the companies they service and the brands and retailers who rely on their patronage.The Nomad Class Debrief responds to how this era of radical disruption will drive a new way of working and living, whether we’d like to embrace it or not — and we therefore wanted to create a guide to help us all navigate this future.

We hope this report helps you get there.

Source: psfk.com

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